I worked once with a boss who loved his job, loved his company, and worked very hard. As he had progressed up the corporate ladder, he took on tough jobs and accomplished most of them.
As he moved up, he picked up a bad habit. From his perspective, responsibility was saying “no”. The tough decisions forced him to say “no”. Over time, he became known as “No Joe”.
As I have worked over the years, it has become increasingly clear that saying “no” kills more innovation, creativity, drive, and discussion, than any other word. It’s almost equal to just saying “go away”.
My suggestion to all business leaders is find a way to say yes. While no is unconditional, yes can be conditioned.
Yes, let’s try it.
Yes, with limited resources.
Yes, with clear goals and trigger points.
Yes, but a little bit slower.
Yes, please flesh it out a bit better.
But, “yes” is hard because you have to listen and help construct a plan. “yes” takes time.
However, “yes” continues and “no” ends. Only with a string of “yeses” can a company thrive.
Mark E Goodman 
3 Tips on how you use Social Media to become the “Trusted Source”
I was talking yesterday with a person who had been a reporter for a major newspaper. We discussed the fact that print in general and newspapers in particular were losing readers to the internet. He expressed a concern that no one wanted to pay for what he called a “trusted source”. While on the other hand, information on the internet was being accessed, but often was untrustworthy.
As we talked more, it became clear that there is an opportunity to become a trusted source in your business area. While viewers are not going to pay for your content, they will reward your company by purchasing your products or services. Prospects are searching for answers. If you provide the trusted answers, people are more likely to purchase. Video allows for greater trust because they can see and hear you.
Here are 3 Tips that will help you become a trusted source.
Think about how you can promote your experts in email marketing, trade shows and other events. For example, when you do a new video posting, let your customers know. Provide that content to other members of your ecosystem. If you are doing an interview with one of your suppliers, ask them to also reach out to their customer base. You can also give them the video that they can embed in their website.
Customer interviews are very powerful. While these clips enhance your website or blog, you would be surprised how many times customers will want to add it to their website. Experts often use a good video interview to enhance their personal reputation. All of those postings will reinforce your company’s position as a trusted source.
Establishing your company as a trusted source takes time, money, and effort. However, the payoff can be significant. Mindshare can be translated into market share. The value of knowledge cannot be discounted.