Mark E Goodman

January 31, 2010

You CAN use a Flip Cam

Filed under: Social Media, Uncategorized — Tags: , , — markegoodman @ 8:59 pm

I was having a discussion with some people interested in social media.  In that discussion,  I suggested that Flip Cams were not capable of being used in building social media in a business situation.  I stand corrected.    I would suggest two approaches

First, a flip cam can give you a uniquely personal look at an experience.   If you want to give a person a roller coaster experience.  Check this out.

A personal view into the life of the food pornographer.

Second, creating the “documentary” on location video.  While these are shot with a flip cam… the editing is quite professional.    So, a flip cam in the hands of a highly skilled creator works.    It allows you to capture your subject without the intrusion of lights etc.  cinéma vérité

Travel videos also work well with the flip cam

Advertisements

January 28, 2010

3 Content Strategies for Social Media – Bulletin Board, Informational, & Emotional

Filed under: Social Media — Tags: , , — markegoodman @ 8:25 am

When a user interacts with you using YouTube, Facebook, Twitter, Linkedin etc, there is an understanding between you and the user as to what you will deliver.

There are three general content creation categories, (1) Bulletin Board,  (2) Informational (3) Emotional.  You should focus on one category for each effort.  Sometimes, you can mix 1 & 2  or 2 & 3,  but don’t try to do them all in one effort.

Bulletin Board – current news and events. These can be as simple as “new address 200 W. Main”.  A Bulletin Board could also highlight an upcoming event.  For the most part, this content is specific to a time and a place.  Here is an example of a workshop video that was done for SCORE Chicago

Informational – “Our new facility is 3000 sq. ft. it includes ..”   Product descriptions are also information videos.  Training tips, insights into operations etc.  Pointed answers to questions.  Below you will find a product video and an answer to a question.

Emotional “ we are creating an environment that will …”  A good video tour of a house would be emotional., connecting with you so that you want to live there.  Emotional, does not have to be complex.  Here is a short video done by Google about a person moving to Paris.

Restaurant postings are often emotional.   Note the comments on this restaurant video.

A good news story combines, information and emotional.  See this news report that I did with First Business News on web development.

Understand what is the goal of your content.  Then, create a place that is consistent with that goal.  You can have more than one channel or Twitter effort.  One person in Chicago has 5 different Twitter accounts, each one targeted toward a different effort.

Jess Constable, a recent guest on my TV show,  has a business that sells jewelry.  To that end, she has a website that showcases her jewelry (bulletin board + information).  www.jesslc.com .  Separately, she maintains a blog that connects with a community providing insights into simplifying your live  makeundermylife.com .  While the efforts are complementary,  she doesn’t sell on her blog.

January 27, 2010

Panda Express on Twitter – Has Social Media Arrived?

Filed under: Social Media — Tags: , , — markegoodman @ 11:09 am

Today, I was looking at the local “Coupon Clipper” Magazine.  I noted on the front page that Panda Express was asking me to follow them on Twitter.  Social Media and Twitter has arrived, when the Chinese Food National Franchise is asking me to follow them.

Maybe?

I went and followed Panda Express.  Came to discover that while they had over 700 followers, they were not following anyone?  They had not made a Tweet since September of 2009.

Having been a corporate person, all I could imagine is that someone at headquarters had an incentive to get on Twitter, so they did.  Like in the mid-1990’s when you had to have a website, so you took your brochure and put it on the internet.

Social media is about having a conversation.  Don’t think that Panda Express is there yet.

January 23, 2010

Everyone wants something for free

Filed under: Small Business — Tags: , , — markegoodman @ 3:05 pm

Recently it seems like everybody wants something for free.  Our first reaction as small business people is to reject the idea as unfair.  Sure, if you are running an ice cream shop, handing out a tiny spoon, while the person is in the store deciding what flavor to buy is a no brainer.  You know that they are going to purchase, so just build an extra half ounce into your pricing model.

But how about services, how do you give something away.  Recently, I have been shopping for a logo.  I came up with a number of home grown concepts, shopped them around my network and got some good responses.  However, a number of people suggested that I consider getting quotes from professional designers.

I reached out to two companies.  I sent each one my concepts and what people had said about them.  I figured that I was at least half way there.  One company took my email and without asking turned around a concept that got me about 80% of the way there… at no charge to me.  Another one, scheduled a call, did not call me.  When I called them, they did not acknowledge the receipt of my material; were peeved that I did not recognize their design brilliance; announced their price, then ended the discussion.  Took all of about 5 minutes.

Who do you think I will purchase from?

Sharon Aby discusses the 4 step sales process of Awareness, Education, Consideration, and then the buyer purchasing.  If you can get someone to consideration, I would suggest that you think about “Free”.   Offer a workshop at no charge, or coupon for one of a series, or a no charge assessment.

What the heck, if everyone wants something for free… give it to them!

January 12, 2010

What is Social Media

Filed under: Social Media — Tags: , — markegoodman @ 9:06 am

This is from the Linked Media Group website.  Thought is was a particularly good summary of Social Media.

+++++++++++++++++++++++++++++++++++++++++++++++++

Social Media

Social media is about moving from one-way broadcasts to two-way conversations with a targeted audience – turning passive constituents into engaged participation sessions online. Social Media Marketing blends technology and process to promote your web site, brand, product or service through established social media channels – generating incremental click back traffic, high quality links, conversations about your brand/products/services, advocates for your products and services and much more.

There is no absolute form or process that works universally and there is a tremendous amount of overlap with all Social Media Marketing – the more the better in many cases. Brand reputation is enhance when you increase viewership, discussions, comments, analysis, critiques, etc. – our job is to expose your products/services to a broad community, get them to talk about you and recommend your brand to their community of friends.

How does Social Media Marketing Help You?

If you can share your content with others, and they are listening (reading, watching and experiencing), then there is great opportunity for your brand, public relations, sales and marketing. The secret lies in making everything available. The value lies in other people doing the work for you by sharing, telling, even creating more of your content for others.

Social Media marketing helps to generate primary and secondary traffic back to your site. Primary traffic is simply visitors who clickthrough directly from a Social Media site – secondary traffic is referral traffic from web sites which link to your site and refer visitors to you, after visitors find your content (Article, Blog Excerpt, Link, Video, etc.) on a Social Media site.

Think links too, popularity ratings with Digg, Reddit or other top tier SM sites will generate a large number of links for you, which help with ongoing SEO rankings and incremental traffic.

Our Three Absolute Laws for Successful Social Media Marketing

Most if no all forms of Social Media Marketing processes will address one of these three core types of actions, with overlap being the order of the day.

  • Declare Your Identify
  • Foster Association and Interaction
  • Initiate User Interaction and Conversations

Declare Your Identity means your are declaring your online persona or identify, who you are, how you can be found online and where. “Identity Declaration” encompasses anything from your Blog Profile to your About Us page, your bio on YouTube, Squidoo, Hub Pages, your LinkedIn profile or Facebook page. This is a passive process, in that you are just “identifying who you are” not “pushing this out to third parties in most cases.”

Foster Association and Interaction is your way of giving third parties (customers, vendors, commentators, friends, family, etc.) to associate with you formally or informally online. Encompassing people posting about you via a Blog Roll on a blog, making a recommendation on LinkedIn on your behalf, “friending” you via Friendster or more consumer focused Social Media sites, following you on Twitter, Furl, Delicious – we are oversimplifying a bit, as we are mixing some more business oriented sites with consumer sites.

Initiate User Interactions and Conversations – in the online world you want users to talk about your company, its products or services – this is usually a good thing. If they aren’t, our job is to initiate and monitor these conversations on your behalf; or, more importantly, make sure your site has an integrated forum that lets people post about your products and services that we can monitor and respond to.

We were posting over ten years ago on Discussion Boards, Groups and CompuServe – fast forward to today and we are using some of the same processes, but incorporating a much broader base of sites (Google, Yahoo Groups, MSN/AOL Groups, Affinity Sites, Kaboodle Groups, Ning, Blog comments, etc.

We want to provoke, initiate and stimulate conversations with the broad community – what people like, dislike or even hate about your company – but, always respect their input, time and the implicit value in the dialogue you are building with them.

No that we have hopefully given you a sense about Social Media Marketing Services here is a list of our Core Services:

Initiating and Growing Organic Conversations

  • Blogs
  • Podcasts
  • Article Sites
  • Online Videos
  • Wikis
  • Social Networks
  • Online Surveys
  • Widget Development
  • Webcasts (Broadcast & Archived)
  • Integrating SEO Optimized Site Content
  • Comment Posting
  • Content Chunks & Posting
  • Viral Content
  • Cultivating Network of Supporters
  • White Papers

How to Measure Social Media Marketing

As stated earlier, RO analysis for Social Media Marketing is not as easy as SEO, CPC campaigns, etc. We know of services that charge anywhere from a few thousand dollars a month to tens of thousands But, here are some metrics that we utilize for most of our clients to measure effectiveness which help us to track ROI.

  • Traffic Spikes using Analytics
  • YouTube Video Views
  • Overall Web Site Traffic Trends
  • Leads/Downloads/Calls
  • Facebook or LinkedIn Friends/Contacts
  • Improved Search Rankings
  • Discussion Posts
  • Alexa (good for broad trends)
  • Compete
  • Google Trends (only high volume keywords though)

January 11, 2010

YouTube Accounts for most video views

Filed under: Internet, Social Media — Tags: , , — markegoodman @ 11:01 am


  • 99% of Google Views are YouTube
  • 170 million viewers watched an average of 182 videos per viewer
  • 84.8% of US internet audience viewed one online video

Blog at WordPress.com.