I am doing the Monthly Marketing and Sales Workshop for SCORE Chicago tomorrow, August 6th. Here are a few highlights. Information about the workshop is at: http://bit.ly/MarketingSelling
Marketing is key to your success
- Keep it simple
- Know what business you are in
No one perfect marketing plan
- Understand your key metrics
- Set goals consistent with those metrics
- Revisit on a regular basis
Don’t fall in love with a business idea too soon
- Do your research
- Understand your competition
- Reach out to a set of advisors who can provide feedback
- Listen to the sales not made as much as the customers you land
You’re not ready to start a business until you can do a credible Year One monthly sales and profit forecast
- Your numbers are another way of expressing you plan
- Ask youself realistically “Can we really do that”
- Come up with a “Slow Day” – “Average Day” – “Busy Day” … Understand the impact if every day is a “Slow Day”
Mark E Goodman 