Today, I was looking at the local “Coupon Clipper” Magazine. I noted on the front page that Panda Express was asking me to follow them on Twitter. Social Media and Twitter has arrived, when the Chinese Food National Franchise is asking me to follow them.
Maybe?
I went and followed Panda Express. Came to discover that while they had over 700 followers, they were not following anyone? They had not made a Tweet since September of 2009.
Having been a corporate person, all I could imagine is that someone at headquarters had an incentive to get on Twitter, so they did. Like in the mid-1990’s when you had to have a website, so you took your brochure and put it on the internet.
Social media is about having a conversation. Don’t think that Panda Express is there yet.
Mark E Goodman 