Mark E Goodman

January 27, 2010

Panda Express on Twitter – Has Social Media Arrived?

Filed under: Social Media — Tags: , , — markegoodman @ 11:09 am

Today, I was looking at the local “Coupon Clipper” Magazine.  I noted on the front page that Panda Express was asking me to follow them on Twitter.  Social Media and Twitter has arrived, when the Chinese Food National Franchise is asking me to follow them.

Maybe?

I went and followed Panda Express.  Came to discover that while they had over 700 followers, they were not following anyone?  They had not made a Tweet since September of 2009.

Having been a corporate person, all I could imagine is that someone at headquarters had an incentive to get on Twitter, so they did.  Like in the mid-1990’s when you had to have a website, so you took your brochure and put it on the internet.

Social media is about having a conversation.  Don’t think that Panda Express is there yet.

Advertisements

September 21, 2009

Help with your social media

Filed under: Internet, Social Media — Tags: , , , , , — markegoodman @ 8:32 am

I attended a program sponsored by Crain’s Chicago Business last week.  One of the speakers suggested that you hire a fresh out of college person to manage your social media.  I would suggest another path.

My company is in that business.  With us, you get people with a proven track record.  We can transform your company conversation.  With a freshout, you will have to provide editorial and strategic guidance.  They will not provide a content strategy.   With luck, you’ll get execution.  With us, you will get transformation.

For more information, see www.e-conversation.com

Blog at WordPress.com.